Location: Midland, TX
Website: http://www.wtnb.com
West Texas National Bank offers a full range of personal and commercial banking and related financial products and services through its West Texas branch network. Services include business and household accounts, consumer, commercial and industrial loans, mortgages, certificates of deposit, and other banking services. With roots going back to 1904 the bank has a strong sense of tradition as well as maintaining the very latest technology. Modern image processing, internet banking, bill presentment, and call centers run side by side with friendly, personal service.
“Tight rope walking equals web design! That’s what Elemental Blend did for West Texas National Bank. They balanced regulatory issues with creativity AND functionality. Our customers are very complimentary about the look of the site, but even more so on it’s ease of use. We depend on our web site as a point of touch for our far flung West Texas market. The site's intuitive design makes it easy for our customers to navigate; and easy for WTNB to educate our customers and influence their buying decisions. Well Done, Elemental Blend!!”
Our approach on this project was to modernize the website and simplify the content. Giving customers a clear path to information about the products and services the bank provides was our top priority. We used small content blocks with plenty of white space to quickly get information across without losing the user's attention. By varying size, color and placement of related pieces of content we gave users the ability to quickly scan a page for information important to them.
Information Design, Actionable Banners, Content Management System, Location Finder, Third-Party Integration, Google Maps, Opt-In Management, PCI Compliance, Custom Contacts Management, SEO, Accessible Drop Down Navigation, Site Hosting, User Stats Analysis
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