Location: Nashville, TN
Website: http://sanantonio.lapbandsurgicalcenter.com
Symbion operates short-stay hospitals and surgical centers across the United States. Partnering with physicians and healthcare systems to provide them with high-end surgical facilities translates to exceptional services for patients.
Many Symbion facilities are currently promoting the LAP-BAND® system to help people struggling with obesity. Less intrusive than other surgical weight loss methods, the LAP-BAND® system is quick and more affordable. Because of the obvious benefits, the market is extremely competitive; but Symbion hospitals and surgical centers have an advantage with highly qualified surgeons and exceptional facilities.
“We were very excited that Symbion decided to hire Elemental Blend to improve their LAP-BAND® micro-sites. We had one simple goal: to get more patients. By cleaning up the interface and making the goal of the site very clear to users, we have seen a great improvement in the overall numbers and are getting conversion rates from online contacts well above industry averages.”
With rapid growth in the medical marketing industry we focused on creating a system that could measure customer engagement and help us make quick changes to website content, ad copy and SEO approach so we could get an edge on the competition and effectively use marketing dollars.
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