Location: Washington, DC
Website: http://www.preschools.coop
PCPI is a non-profit international council dedicated to the family and the community. PCPI represents more than 50,000 families and teachers, providing on-going support to families, educators, and social agencies who recognize the value of parents as teachers of their children and the necessity of educating parents to meet the developmental needs of their children. Membership is open to schools, councils, libraries, and individuals who uphold its purposes. The organization was founded in 1960 on the initiative of Katharine Whiteside Taylor who was inducted into the Cooperative Hall of Fame in 1996 in recognition of her work on behalf of cooperative child care and preschools.
“We are absolutely thrilled with our new web site. For several years, we have needed a site that attracts people to PCPI and the cooperative preschool philosophy. Elemental Blend was just the company to achieve that for us. The more I asked, the more they gave. I can’t say enough about how terrific they were to work with.”
The PCPI project was pure fun. Because of the subject matter I was able to work with vibrant colors and playful images to create a lighthearted but professional design. Although it wasn't a part of the initial project, PCPI's logo needed some attention so I started there. They wanted to keep their original logo so I used the same elements but with a much more modern approach. After the logo was freshened-up I dove into the site design. Keeping everything bright and clean with a lot of active photos I tried to visually capture at least a fraction of the energy of the average preschooler.
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