October 17, 2009
Businesses of all types are jumping on the social media bandwagon before they really understand how these outlets can help (or hurt) their business. The key to executing a successful social media effort is simply to have a clear plan. Following are a few questions we ask our clients when helping them create their social media plans.
Why are you choosing to create a social media outlet for your business?
- to take advantage of a free or low-cost tool
- to engage segments of your target audience
- to keep in step with your competitors
- to...
How will this new outlet be integrated into existing communication and brand awareness strategies?
What are your communication goals for this new outlet and how will you measure success and handle failure?
What resources are available to you for maintenance, review and growth planning of the outlet?
How will you address liability, security and sustainability concerns from business stakeholders?
How will the deployment of multiple social media outlets play into your overall plan?
Check out our Twitter, Flickr and YouTube integration on The Diamond Center's Website.
