project overview

Premier Soccer

Premier Soccer has been a client since day one. Over the years we have been with them every step of the way as their business grew. After opening two stores in the Triangle area of North Carolina they were ready to take their sales online. Their latest project was to launch an e-commerce store front and test their business prowess by joining the ranks of other soccer e-tailers.

Screenshot of Premier Soccer

Visit the Premier Soccer Site

Premier Soccer has been with us since 2002. We have grown just as much as they have in six years. Its almost embarrassing to look back at our old work but we had to start somewhere.

Screenshots of the Premier site from 2002 and 2008.

project details

Client Information

Premier Soccer was started in Raleigh, NC by brothers Carter and Bill Hanckel. The store has grown quickly to two locations and finally an e-commerce storefront.

Unique Challenges and Features

Previously the only e-commerce projects we had worked on were with companies that sold their own private label products. Incorporating private label products from both Premier and the Carolina RailHawks with products from multiple vendors like Adidas, Nike, Puma and others has proven to be a monumental task. But, hey, we love a challenge.

To solve the problem we had to standardize images and product IDs and figure out how to update online stock available from two physical stores. It remains a constant challenge to add new product lines but the system has held up to a myriad of different problems. As the online inventory continues to grow each addition becomes easier.

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